Title: Economic impact of factors affecting automotive industry marketing strategies in GCC countries with reference to Oman

Authors: Prashant Rastogi; Sanjay Sharma

Addresses: Gulf College, Muscat, 133, Oman ' Gulf College, Muscat, 133, Oman

Abstract: This research investigates the economic impact of marketing strategies in the automotive industry, specifically focusing on the GCC countries with an emphasis on Oman. The study aims to identify key parameters that significantly influence marketing strategy performance in this sector. The research employs interview sessions, questionnaire surveys, exploratory factor analysis (EFA), correlation analysis, and regression analysis to evaluate the relationships between independent and dependent variables. Internal factors such as economic environment, competitors, automotive industry infrastructure, legal environment, and customers are examined. In addition, the regression analysis was carried out to check the developed research hypotheses. The findings reveal that the external factor, legal environment, has a greater impact on marketing strategies than internal factors like human resources, existing marketing strategies, business networks, technological capacity, facility, and financial potential. The study highlights the economic significance of the legal environment in shaping marketing strategies within the automotive industry.

Keywords: marketing strategies; automotive industry; legal environment; LE; economic impact; GCC countries.

DOI: 10.1504/IJICBM.2024.143895

International Journal of Indian Culture and Business Management, 2024 Vol.33 No.4, pp.480 - 499

Received: 11 May 2023
Accepted: 18 Jun 2023
Published online: 13 Jan 2025 *

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