Title: Editorial

Authors: Nidhi S. Natrajan; Rinku Sanjeev

Addresses: Symbiosis Centre for Management Studies, Symbiosis International (Deemed University), Plot No, 47 & 48, Sushil Marg, Block A, Industrial Area, Sector 62, Noida, Uttar Pradesh 201301, Pune, India ' Symbiosis Centre for Management Studies, Symbiosis International (Deemed University), Plot No, 47 & 48, Sushil Marg, Block A, Industrial Area, Sector 62, Noida, Uttar Pradesh 201301, Pune, India

Abstract: The special issue aims to understand the global necessities in this digital era and deliberate strategies for sustainable economic growth. The special issue has invited articles using theoretical, empirical, qualitative and mixed-method approaches to provide a distinctive understanding of global economic trends, opportunities and challenges. In addition, the issue analyses the behaviour of female consumers towards organic personal care, the effect of microfinance on female entrepreneurs socio-economic stature, the use of emotional language in online communication and the verification of the seller-buyer relationship value dimension in the auto industry. The featured articles investigate various issues, including the impact of social media advertising on student purchasing behaviour, municipal solid waste management in smart cities, the effectiveness of social media advertisements using the AIDA model, and the dynamics of start-ups in emerging markets.

Keywords: economic policy; global market instability; blockchain technology; artificial intelligence; big data analytics.

DOI: 10.1504/IJBG.2024.144740

International Journal of Business and Globalisation, 2024 Vol.38 No.2, pp.161 - 164

Published online: 28 Feb 2025 *