Title: Towards identifying the unity in European corporate cultures

Authors: Nigel Holden, Gerhard Fink, Vlad Vaiman

Addresses: Department of Strategy and Innovation, Gr262, Greenbank Building, Lancashire Business School, University of Central Lancashire, Preston, PR1 2HE, UK. ' Europainstitut Vienna University of Economics and Business Administration, Althanstrasse 39-45, 1090 Vienna, Austria. ' FH JOANNEUM, University of Applied Sciences, Eggenberger Allee 9-11, A-8020 Graz, Austria

Abstract: Corporate Europe is a term that can appear to embrace too much, but be at the same time meaningful. We are on safe ground if we say that corporate Europe refers to aspects of business and economic life in the context of the European Union and its antecedent forms that can be traced back to the Common Market as ushered in by the Treaty of Rome in 1957. Historically speaking, however, an interesting point is that awareness of Europe as distinctive corporate landscape was triggered by external rather than internal factors. This paper explores these factors, traces the historical development of corporate Europe and introduces the papers from the special issue.

Keywords: Europe; corporate culture; European Union; unity.

DOI: 10.1504/EJIM.2007.014698

European Journal of International Management, 2007 Vol.1 No.3, pp.167 - 175

Published online: 25 Jul 2007 *

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