Title: The New Zealand Merino Company – a network approach

Authors: Averlea Burgess

Addresses: Department of Management, University of Canterbury, Private Bag 4800, Christchurch, New Zealand

Abstract: The New Zealand Merino Company Ltd. (TNZMC) is the strategic centre of a network that produces, markets and sells almost all New Zealand merino wool to exclusive national and international markets. Over the last decade, successive New Zealand merino marketing organisations have moved the New Zealand merino wool sector from a production to a marketing orientation, aligning the wool supply chain and replacing previously adversarial relationships with cooperation, coordination, transparency and joint activity.

Keywords: New Zealand; merino sheep; wool supply chain; networking; marketing; supply chain management; SCM; cooperation; coordination; transparency; joint activity.

DOI: 10.1504/IJESB.2008.016592

International Journal of Entrepreneurship and Small Business, 2008 Vol.5 No.2, pp.179 - 200

Published online: 11 Jan 2008 *

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