Title: Next generation roadmapping for innovation planning

Authors: Robert Phaal, Lianne Simonse, Elke Den Ouden

Addresses: Department of Engineering, University of Cambridge, Mill Lane, Cambridge CB2 1RX, UK. ' Philips Applied Technologies, High Tech Campus 05, Floor 4, 5656 AE Eindhoven, The Netherlands. ' Philips Applied Technologies, High Tech Campus 05, Floor 4, 5656 AE Eindhoven, The Netherlands

Abstract: Technology roadmapping approaches are increasingly being adopted (and adapted) around the world, at company, sector and national levels, since its first application in the late-1970s to support integrated product-technology planning. In the future, it is anticipated that roadmapping will be increasingly used as a core integrating mechanism for supporting strategic dialogue. This |next generation| approach to roadmapping needs to be agile, responsive, scalable and flexible to meet the demands of an ever more competitive, global and dynamic competitive environment. In this paper, some of the design principles for next generation roadmapping are described, emphasising the need to position roadmapping at the heart of strategy and innovation.

Keywords: technology roadmapping; innovation; new product development; NPD; strategy; product planning; technology planning.

DOI: 10.1504/IJTIP.2008.018313

International Journal of Technology Intelligence and Planning, 2008 Vol.4 No.2, pp.135 - 152

Published online: 15 May 2008 *

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