Title: Book Review: Marketing Principles by Craig Walters and Leo-Paul Dana

Authors: Vanessa Ratten

Addresses: A.J. Palumbo School of Business Administration, John F. Donahue Graduate School of Business, Duquesne University, Pittsburgh, PA, USA

Abstract: Marketing Principles. by Craig Walters and Leo-Paul Dana. 4th ed. Pearson Prentice Hall, 2007. 576pp. ISBN: 1-87737-137-8

Keywords: book review

DOI: 10.1504/IJESB.2008.018635

International Journal of Entrepreneurship and Small Business, 2008 Vol.6 No.2, pp.315 - 318

Published online: 02 Jun 2008 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article