Title: Internationalisation of the New Zealand nutraceutical industry

Authors: Leo Paul Dana, Charlotte Paulin

Addresses: University of Canterbury, Private Bag 4800, Christchurch, New Zealand. ' University of Canterbury, Private Bag 4800, Christchurch, New Zealand

Abstract: A conceptual model is used as the framework for analysis of in-depth case studies conducted on major players in the New Zealand nutraceutical industry. International orientation, domestic market conditions and networks are found to be the most influential factors in expediting international expansion.

Keywords: internationalisation; New Zealand; nutraceuticals; conceptual modelling; international orientation; domestic market conditions; networks.

DOI: 10.1504/JIBED.2008.019155

Journal for International Business and Entrepreneurship Development, 2008 Vol.3 No.3/4, pp.171 - 187

Published online: 30 Jun 2008 *

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