Title: Case study: Paul Smith in Japan

Authors: Leo Paul Dana, Claudio Vignali

Addresses: GSCM-Montpellier Business School, France. ' Leeds Metropolitan University, Leeds, Yorkshire, UK

Abstract: This paper describes a live case study that was developed by the authors using secondary information. The case has been updated on a number of occasions and is useful for teachers in marketing to use in their various modules. The authors have used the case study technique in their teaching and have attached questions for tutorial use. Selecting Japan as a market for entry is interesting and also difficult. It will give the user the opportunity to investigate all possible research engines and act as an aid for student reflective learning.

Keywords: entrepreneurship; Japan; marketing education; Mazda; Paul Smith; strategy; case study; reflective learning; fashion brands.

DOI: 10.1504/JIBED.2008.019162

Journal for International Business and Entrepreneurship Development, 2008 Vol.3 No.3/4, pp.284 - 288

Published online: 30 Jun 2008 *

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