Title: Eco-labelling and product development: potentials and experiences

Authors: Frieder Rubik, Dirk Scheer, Fabio Iraldo

Addresses: Institute for Ecological Economy Research (IOW) gGmbH, Office Heidelberg, Bergstrasse 7, D-69120 Heidelberg, Germany. ' Institute for Ecological Economy Research (IOW) gGmbH, Office Heidelberg, Bergstrasse 7, D-69120 Heidelberg, Germany. ' IEFE – Institute for Environment and Energy Economics, Bocconi University, Milan, Italy, Scuola Superiore Sant'Anna, Pisa, Italy

Abstract: The last years promoted new policy instruments based on cooperation and aiming at a higher degree of voluntariness and self-regulation. Eco-labelling is a typical instrument applied in this context. Eco-labels award and promote environmentally superior goods and services and offer information on their quality and performance with respect to consumer health, resource consumption, and environmental impacts. We present an overview on the history and |landscape| of eco-labels and explain objectives and mechanisms. Later, we examine potentials and experiences within business. In the following, an empirical view on the state, successes and failures of eco-labelling – primarily based on a meso- and macro-economic view – is presented. We close with consequences and challenges for strengthening eco-labelling.

Keywords: eco-labels; product development; product innovation; eco-labelling.

DOI: 10.1504/IJPD.2008.020401

International Journal of Product Development, 2008 Vol.6 No.3/4, pp.393 - 419

Published online: 21 Sep 2008 *

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