Title: Factors affecting the adoption of mobile services

Authors: Banu Kargin, Nuri Basoglu, Tugrul Daim

Addresses: Turkcell Iletisim Hizmetleri A.S, Turkcell Plaza, Mesrutiyet Cad. No. 71, Tepebasi, Istanbul, Turkey. ' Department of Management Information Systems, Bogazici University, Bebek, Istanbul 34342, Turkey. ' Department of Engineering and Technology Management, Portland State University, P.O. Box 751, Portland, OR, 97207, USA

Abstract: Mobile technologies are gaining more popularity and diffusing into different aspects of our life. Value added services (VAS) have a huge impact on consumers| usage patterns and have become a significant differentiator across the operators, which has led to new opportunities in the innovation of differentiating and useful services. This paper explores the process of mobile service adoption and targets identifying the preferred features of mobile services. A series of interviews were conducted to address the objectives listed. A model was developed based on the factors identified. The major aspects of the model are service and social.

Keywords: mobile services; m-services; technology adoption factors; technology diffusion; location-based services; content services; information services; short message services; SMS; service adoption factors.

DOI: 10.1504/IJSSCI.2009.021960

International Journal of Services Sciences, 2009 Vol.2 No.1, pp.29 - 52

Published online: 11 Dec 2008 *

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