Title: The enhancement of the e-readiness ranking of a nation by solving the multiple campaign assignment problem using differential evolution

Authors: Lopamudra Pradhan, Bibhuti Bhusan Mohapatra, Satchidananda Dehuri, Abhaya Kumar Panda

Addresses: Department of Business Management, Fakir Mohan University, Vyasa Vihar, Balasore-756019, India. ' Department of Business Management, Fakir Mohan University, Vyasa Vihar, Balasore-756019, India. ' Department of Information and Communication Technology, Fakir Mohan University, Vyasa Vihar, Balasore-756019, India. ' Fakir Mohan (Auto.) College, Balasore-756001, India

Abstract: In this paper, we attempt to solve the Multiple Campaign Assignment Problem (MCAP) using the Differential Evolution (DE) technique. We believe that the solution of MCAP can enhance business growth and consequently enhances the e-readiness ranking of a country. Multiple campaign assignment is a challenging NP-hard problem, which is hidden in more weighted criteria such as consumer and business adoption of e-readiness. Therefore, solving this problem can expedite levels of e-business and e-commerce such as e-finance, e-marketing and e-customer services and, hence, maximise the revenue of an organisation. In this context, we give a general framework for assessing the e-readiness ranking of a nation and solve the NP-hard MCAP using the biologically inspired DE technique.

Keywords: electronic readiness; e-readiness ranking; electronic finance; e-finance; electronic commerce; e-commerce; multiple campaign assignment problem; MCAP; NP-hard; differential evolution; e-marketing; electronic marketing.

DOI: 10.1504/IJEF.2009.024271

International Journal of Electronic Finance, 2009 Vol.3 No.1, pp.77 - 95

Published online: 30 Mar 2009 *

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