Title: Unlearning ineffective or obsolete technologies

Authors: William H. Starbuck

Addresses: ITT Professor of Creative Management, Stern School of Business, New York University, New York, NY 10012-1126, USA

Abstract: Often, before they can learn something new, people have to unlearn what they think they already know. That is, they may have to discover that they should no longer rely on their current beliefs and methods. This paper describes eight viewpoints that can help people to do this.

Keywords: unlearning; learning; innovation; resistance to change; beliefs; methods; ineffective technologies; obsolete technologies; technology management.

DOI: 10.1504/IJTM.1996.025463

International Journal of Technology Management, 1996 Vol.11 No.7/8, pp.725 - 737

Published online: 22 May 2009 *

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