Title: Moving towards a single market

Authors: Mark Snowdon

Addresses: Vice-President, Booz, Allen and Hamilton Inc., 58 Avenue Kleber, 75784 Paris Cedex 16, France

Abstract: The removal of market barriers in Europe will lead to major changes in the structure of the automotive component industry. This paper examines the implications of a more unified European market, and the wider movement towards a single global marketplace. It sets out the tasks for vehicle manufacturers and the supplier industry in revising business patterns, and looks at the scope for strategic alliances.

Keywords: automobile industry; automotive components; global marketplace; European unification; strategic alliances; European single market; vehicle manufacturers; automotive suppliers.

DOI: 10.1504/IJTM.1988.025994

International Journal of Technology Management, 1988 Vol.3 No.6, pp.643 - 655

Published online: 26 May 2009 *

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