Title: An analysis on the behavioural traits of salaried class investors in Tamil Nadu

Authors: R. Kasilingam, G. Jayabal

Addresses: St. Joseph's College of Engineering, OMR Road, Chennai 600 119, Tamil Nadu, India. ' Alagappa Institute of Management, Alagappa University, Karaikudi 630 004, Tamil Nadu, India

Abstract: Investors exhibit different types of behavioural traits when they are involved in the investment activities like information search, evaluating investment avenues and reviewing the investment made. These behavioural traits might vary from individual to individual. To identify these behavioural traits 37 statements were used with five point Likert scale to collect opinion from investors. Some of the behavioural traits identified from this research are commitment, rationale, variety seeking, dissonance reducing and external locus control. These behavioural traits have impact on investor|s decision. Therefore, studying behavioural traits is important for the investment intermediaries who offer investment instruments.

Keywords: behavioural traits; investor segmentation; salaried class investors; Tamil Nadu; India; investment evaluation; portfolio reviews; five point Likert scale; commitment; rationale; variety; dissonance reduction; locus of control; perception; decision making; investment advisors; financial instruments; economics; service industries; management; information research.

DOI: 10.1504/IJSEM.2010.030918

International Journal of Services, Economics and Management, 2010 Vol.2 No.2, pp.180 - 196

Published online: 12 Jan 2010 *

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