Title: Wine tourism: a review of the Chilean case

Authors: Martin Kunc

Addresses: School of Business, Universidad Adolfo Ibanez, Avenida Diagonal Las Torres, 2640 Penalolen, Santiago, Chile

Abstract: Wine tourism has become a thriving niche in global tourism industry with successful cases like Napa Valley in the USA with 19 million visitors per year. However, there are important disparities among wine regions. The paper analyses the case of the Chilean wine tourism, which is one of the regions with less wine tourists although it is very important in global wine industry, and its reasons for its low level of development. Chilean wine industry has been developing its infrastructure in wine tourism but behavioural factors like low promotion intensity and local consumers| behaviour hinder the development of wine tourism.

Keywords: wine tourism; strategic review; Chile; winery infrastructure; wine regions; wine routes; Colchagua Valley; Maipo Valley; Casablanca Valley.

DOI: 10.1504/IJTP.2010.031602

International Journal of Tourism Policy, 2010 Vol.3 No.1, pp.51 - 61

Received: 10 Nov 2008
Accepted: 23 Jul 2009
Published online: 15 Feb 2010 *

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