Title: The role of stakeholders in shaping managerial perceptions of CSR in Russia

Authors: Andrei Kuznetsov, Olga Kuznetsova

Addresses: Greenbank Building, Lancashire Business School, University of Central Lancashire, Preston, PR1 2HE, UK. ' Manchester Metropolitan University Business School, Aytoun Building, Aytoun St., Manchester, M1 3GH, UK

Abstract: This paper investigates the sources of socially responsible behaviour of firms with reference to a survey of managers of medium and large firms in Russia. We argue that agency-oriented analysis is not a good fit for the institutional environment existing in Russia. Consequently, a meaningful management-stakeholder dialogue acquires particular importance. Our results offer some support to the proposition of a link between the interests of the dominant stakeholder and the interpretation of corporate social responsibility entertained by the management of the firm. However, more data are needed to increase the accuracy of results.

Keywords: stakeholder theory; CSR; corporate social responsibility; Russia; managerial perceptions.

DOI: 10.1504/EJIM.2010.033003

European Journal of International Management, 2010 Vol.4 No.3, pp.257 - 272

Published online: 06 May 2010 *

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