Title: A framework of online chain store integrated with personalised recommendation for e-commerce

Authors: Jason C. Hung, Yu-Bing Wang, Lawrence Y. Deng, Schummi Yang, Chun-Hong Huang

Addresses: Department of Information Management, Overseas Chinese University, Taichung 407, Taiwan. ' Department of Business Administration, University of Northern Virginia, VA 22003, USA. ' Department of Computer Science and Information Engineering, St. John's University, Taipei 25135, Taiwan. ' Department of Information Management, China University of Technology, Hsing-Chu 30301, Taiwan. ' Department of Computer Information and Network Engineering, Lunghwa University of Science and Technology, Taoyuan County 33306, Taiwan

Abstract: With the rapid growth of the internet and communication technologies, many real world activities were applied on the internet. We proposed the nomadic media server to achieve the maximum use of network bandwidth. The mobile server will play an important role in the future virtual society. Chain store over the internet is a rare management model in electronic commerce. In this paper, we construct many chain stores via using nomadic media server. Besides, online merchants must know what customers want and make them buying something from their sites, so recommendation process becomes an important strategy for the merchants. We propose a recommendation system for the e-commerce portal, which will help merchants to make suitable business decision and delivery personal information to the customers.

Keywords: broadband communications; online chain stores; e-commerce; electronic commerce; nomadic media servers; recommender systems; virtual society; personalised recommendations; personalisation; internet; mobile servers; online shopping.

DOI: 10.1504/IJWMC.2010.034222

International Journal of Wireless and Mobile Computing, 2010 Vol.4 No.3, pp.228 - 239

Published online: 28 Jul 2010 *

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