Title: How high will Russian aviation fly?

Authors: Tamilla Curtis, Irina Swenson

Addresses: Embry-Riddle Aeronautical University, 600 S. Clyde Morris Blvd., Daytona Beach, FL 32114, USA. ' College of Business, Florida Institute of Technology, 293 Pompano Drive, Melbourne Beach, FL 32951, USA

Abstract: The study provides the historical context of the Russian aviation industry reflecting the periods of its growth and decline. It reveals the competitive advantage strategies that have been implemented by the Russian government in an attempt to revivify an enfeebled nation|s aeronautic industry. The paper discusses the newly formed Joint Stock Company (JSC) United Aircraft Corporation (UAC) and its strategies to break into global markets, including UAC innovative product offerings. Whether or not, the recent efforts of the Russian government serve as a fulcrum for the Russian aviation industry that will leverage Russia into the global market, remains to be seen.

Keywords: Russia; United Aircraft Corporation; aviation manufacturing; aviation industry; competitive advantage; transportation research; innovative activities; Russian economy; strategic partnerships; product innovation; Russian airlines.

DOI: 10.1504/WRITR.2010.034665

World Review of Intermodal Transportation Research, 2010 Vol.3 No.3, pp.251 - 266

Published online: 14 Aug 2010 *

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