Title: Preparing for the European internal market and the dynamics of competition

Authors: Bert Piest, Henk Ritsemat

Addresses: AVEBE b.a., P.O. Box 15, 9640 AA Veendam, The Netherlands. ' Faculty of Management and Organization, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands

Abstract: It is often assumed that the completion of the internal market in Europe will increase the intensity of competition. This will without doubt be the case in several industries. There is, however, also reason to believe that the assumptions on which this expectation is based are somewhat biased. In this paper, one of the assumptions behind Europe 1992, as the completion of the internal market is usually referred to, is challenged. It is argued that the expected consequences of Europe 1992 are being built on a static perspective on competition. If a more dynamic view on competition is taken, the increase in competition appears to be not as severe as it is often assumed.

Keywords: competition dynamics; European internal market; trade barriers; Europe 1992.

DOI: 10.1504/IJMPT.1992.036495

International Journal of Materials and Product Technology, 1992 Vol.7 No.1, pp.1 - 12

Published online: 04 Nov 2010 *

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