Title: New product management and product liability

Authors: H.A. Ritsema, E. Piest

Addresses: Faculty of Management and Organization, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands. ' Faculty of Management and Organization, University of Groningen, P.O. Box 800, 9700 AV Groningen, The Netherlands

Abstract: In this paper the focus is on the relationship between the development of new products and product liability. Based on the European Communities Directive, it is argued that product liability is an issue to be taken seriously in each of the stages of developing, manufacturing and marketing a product. On no account should matters of product liability be of interest to a company|s legal department only.

Keywords: harmonisation; rules; regulations; law; manufacturing; marketing; new product development; NPD; product liability; product management.

DOI: 10.1504/IJMPT.1990.036612

International Journal of Materials and Product Technology, 1990 Vol.5 No.2, pp.109 - 120

Published online: 05 Nov 2010 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article