Title: Flexible strategic framework for managing forces of continuity and change – study of inward supply chain of a leading automotive company in India

Authors: V.K. Gupta

Addresses: Institute of Management Technology, Raj Nagar, Ghaziabad 201001, U.P., India

Abstract: Continuity and change are the main parameters of any strategy paradigm. Traditionally these have been treated in an |either-or| basis. A lot of work has been done on managing continuity with incremental improvements. In the recent past, significant changes have taken place in the automotive sector in the world and India is no exception. Most of the literature has focused on strategic change and gradual transformation. However, dealing with flexibility, continuity and change has been an area of growing interest as a large number of organisations in the auto sector are faced with turbulence. This research work focuses on study of |inward supply chain management| of a leading auto company in India in order to understand how they are coping up with the forces of continuity and change. Based on this research, the aim is to develop a flexible framework for effectively managing continuity and change in managing automotive supply chains leading to business excellence.

Keywords: SCM; supply chain management; continuity; change management; flexibility; strategic frameworks; India; automobile industry; inward supply chains; incremental improvements; strategic change; gradual transformation; turbulence; automotive supply chains; Maruti Suzuki; Japan; business excellence.

DOI: 10.1504/IJBEX.2011.038785

International Journal of Business Excellence, 2011 Vol.4 No.2, pp.142 - 159

Published online: 27 Sep 2014 *

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