Title: Creativity and feasibility: applying the IDEO innovation processes to current societal challenges

Authors: Stanley W. Mandel, Steve Virgil

Addresses: Angell Center for ENT, Babcock Graduate School of Management, Wake Forest University, P.O. Box 7659, Winston-Salem, NC 27109, USA. ' Wake Forest School of Law, P.O. Box 7206, Winston-Salem, NC 27109, USA

Abstract: Creativity and feasibility is a 1st-year, full-time MBA elective. It is designed to help students experience and understand the |deep-dive| journey that IDEO uses to help bring resolution to a current societal issue. The global question this year was timely, compelling, of universal interest, and taxed the creative talents of the class. The question: how can we: 1) contribute to local economic growth by (what/where); 2) creating a sustainable network and resource pool (how); 3) that facilitates the launch of new entrepreneurial ventures (who); 4) because we are in a period of structural change in our economy? (why)

Keywords: entrepreneurship education; small business; creativity; feasibility; economic development; sustainability; service learning; sustainable development; local growth; economic growth; entrepreneurial ventures; innovation process.

DOI: 10.1504/IJESB.2011.040414

International Journal of Entrepreneurship and Small Business, 2011 Vol.13 No.1, pp.32 - 37

Published online: 11 Oct 2014 *

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