Title: Role of international precocity in born global firms

Authors: Maria Ripolles, Andreu Blesa, Diego Monferrer

Addresses: Department of Business Administration and Marketing, Universitat Jaume I, Vicente Sos Baynat, s/n. 12071 Castellon, Spain. ' Department of Business Administration and Marketing, Universitat Jaume I, Vicente Sos Baynat, s/n. 12071 Castellon, Spain. ' Department of Business Administration and Marketing, Universitat Jaume I, Vicente Sos Baynat, s/n. 12071 Castellon, Spain

Abstract: The aim of this paper is to analyse the role of the speed of internationalisation in terms of the economic performance of born global firms. To that end, this research analyses whether the speed of market entry influences the firms| capacity to develop marketing capabilities. Moreover, this work also analyses the way in which the marketing capabilities of these firms determine their international strategy and their financial performance and how the international precocity influences these firms| choice of entry mode. The results obtained support all the hypotheses formulated in a sample of Spanish born global firms.

Keywords: entrepreneurship; born global firms; market entry speed; entry mode; marketing strategy; financial performance; marketing capabilities; international precocity; born globals; internationalisation; international strategy; Spain.

DOI: 10.1504/IJTTC.2011.040890

International Journal of Technology Transfer and Commercialisation, 2011 Vol.10 No.3/4, pp.247 - 267

Published online: 31 Jan 2015 *

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