Article: A general framework for new product development projects Journal: International Journal of Technology Management (IJTM) 2011 Vol.55 No.3/4 pp.250 - 262 Abstract: Firms look for procuring a sustainable advantage over their competitors. Therefore, they should be both operationally and strategically efficient. However, as firms work with other companies, they are under threats of misunderstanding, inefficiency, difficult synchronisations, etc. These threats will be transformed into real business traps. In this paper, authors propose a global framework which focuses on collaborative new product development (NPD) projects. The ultimate goal is to minimise harmful potential consequences of collaborations. This framework emphasises critical characteristics of any collaboration among partners. It helps users to have a clearer understanding of the overall environment of such projects. This understanding leads not only managers towards a better definition of their strategy but also guides them to acquire a more resourceful operational efficiency. Inderscience Publishers - linking academia, business and industry through research

Title: A general framework for new product development projects

Authors: Marc Zolghadri, Philippe Girard, Claude Baron, Michel Aldanondo

Addresses: IMS Laboratory, Bordeaux University, 351, cours de la Liberation, 33405 Talence, France. ' IMS Laboratory, Bordeaux University, 351, cours de la Liberation, 33405 Talence, France. ' LATTIS, University of Toulouse, 135 Avenue de Rangueil, 31077 Toulouse, France. ' CGI, University of Toulouse Mines Albi, Campus Jarlard, 81013 Albi, France

Abstract: Firms look for procuring a sustainable advantage over their competitors. Therefore, they should be both operationally and strategically efficient. However, as firms work with other companies, they are under threats of misunderstanding, inefficiency, difficult synchronisations, etc. These threats will be transformed into real business traps. In this paper, authors propose a global framework which focuses on collaborative new product development (NPD) projects. The ultimate goal is to minimise harmful potential consequences of collaborations. This framework emphasises critical characteristics of any collaboration among partners. It helps users to have a clearer understanding of the overall environment of such projects. This understanding leads not only managers towards a better definition of their strategy but also guides them to acquire a more resourceful operational efficiency.

Keywords: new product development; global frameworks; NPD; business efficiency; uncertainties; sustainable advantages; competitors; misunderstandings; inefficiency; difficult synchronisations; threats; business traps; collaborative projects; collaboration; harmful consequences; critical characteristics; partners; managers; business strategies; operational efficiency; innovation management; technology management.

DOI: 10.1504/IJTM.2011.041951

International Journal of Technology Management, 2011 Vol.55 No.3/4, pp.250 - 262

Published online: 06 Apr 2013 *

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Title: A general framework for new product development projects

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