Title: E-business solutions in the mobile advertisement

Authors: Meiga Loho-Noya, June Wei, Charlotte A. Jones

Addresses: College of Business, University of West Florida, 11000 University Parkway, Pensacola, FL 32514, USA. ' College of Business, University of West Florida, 11000 University Parkway, Pensacola, FL 32514, USA. ' College of Business Administration, Louisiana State University in Shreveport, Shreveport, LA 71115, USA

Abstract: This paper aims at developing implementable e-business solutions to accelerate the adoption of information systems in the m-advertising industry. First, an e-business integrated customer chain model was developed for the m-advertising industry. A list of implementable e-business solutions was developed based on decomposition of this model. Then, the top 25 advertising companies were studied in terms of their implementation pattern of e-business solutions. Implementation on these solution items ranged from 16% to 66% for the top 25 companies. The findings on pattern analyses in the current research are beneficial to decision makers and managers in m-advertising companies. The study concludes that the implementable e-business solutions developed in this paper are crucial to accelerate the adoption of information technology for the m-advertising industry in the near future.

Keywords: m-advertising; mobile advertising; e-business; electronic business; customer relationship management; CRM; business solutions; advertisements; information systems; integrated models; customer chains; model decomposition; advertising agencies; implementation patterns; solution items; pattern analyses; decision makers; managers; ICT; information technology; communications technology; internet; world wide web; marketing; USA; United States; systems research.

DOI: 10.1504/IJBSR.2011.042095

International Journal of Business and Systems Research, 2011 Vol.5 No.5, pp.475 - 493

Published online: 18 Apr 2015 *

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