Title: Is the competitive strategy-performance relationship consistent across developed and emerging nations? An assessment of China, Turkey and the USA

Authors: John A. Parnell, Mehmet Ali Koseoglu, Zhang Long, Wu Yuanyuan

Addresses: William Henry Belk Professor of Management, School of Business Administration, University of North Carolina at Pembroke, Pembroke, NC 28372, USA. ' Faculty of Management, Yildirim Beyazit University, Ankara, Turkey. ' School of Humanity and Management, China University of Geosciences (Beijing), Haidian District, Beijing 100083, China. ' School of Humanity and Management, China University of Geosciences (Beijing), Haidian District, Beijing 100083, China

Abstract: Most competitive strategy studies have analysed samples in the developed world, namely the USA and parts of Europe. Cross-cultural work – particularly in emerging economies – has been limited. This paper reexamines the nature of competitive strategy in China, Turkey and the USA. Like their US counterparts, Turkish managers reported a greater emphasis in their organisations on innovation than on cost leadership approaches. However, the Chinese respondents did not follow an innovation-cost distinction when evaluating the strategies of their organisations.

Keywords: competitive strategy; business strategy; performance; China; Turkey; emerging markets; innovation; cost leadership; USA; United States.

DOI: 10.1504/IJBEM.2011.042995

International Journal of Business and Emerging Markets, 2011 Vol.3 No.4, pp.317 - 338

Published online: 17 Apr 2015 *

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