Title: Media richness, interactivity and retargeting to mobile devices: a survey

Authors: Joel Ross; Robert Simpson; Bill Tomlinson

Addresses: Department of Informatics, University of California, Irvine, Irvine, CA 92697, USA ' Department of Informatics, University of California, Irvine, Irvine, CA 92697, USA ' Department of Informatics, University of California, Irvine, Irvine, CA 92697, USA

Abstract: Mobile devices, such as mobile phones, are becoming more ubiquitous and gaining more capabilities, leading to their increasing use as portable media players. However, the great majority of produced visual media is targeted towards devices with larger displays and greater hardware capabilities, making it difficult for these media to be presented on mobile devices. These difficulties will only increase as multimedia becomes more and more interactive, such as with increasingly popular mobile games. In this paper, we survey past methods for retargeting visual media to mobile devices, considering how such methods have been applied to text, still images and video content. We identify a shift from interactive retargeting techniques towards more automated methods as media richness increases. We discuss implications of this trend for the retargeting of 3D games and virtual worlds to mobile devices, particularly the need to focus on the retargeting of experience rather than solely visual content.

Keywords: mobile devices; mobile phones; cell phones; multimedia; retargeting; 3D games; visual media; experience; survey; text; images; video; mobile games; interaction; media richness; interactivity.

DOI: 10.1504/IJART.2011.043443

International Journal of Arts and Technology, 2011 Vol.4 No.4, pp.442 - 459

Received: 29 Jan 2010
Accepted: 02 Aug 2010
Published online: 11 Jan 2015 *

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