Title: CSR and water management in the sport sector: a research agenda

Authors: Pamm Kellett; Paul Turner

Addresses: School of Management and Marketing, Deakin University, 70 Elgar Rd, Burwood, Vic 3125, Australia. ' School of Management and Marketing, Deakin University, 70 Elgar Rd, Burwood, Vic 3125, Australia

Abstract: Water management and the sport industry|s responsibilities surrounding it have not yet received any attention in the sport management scholarly literature. This research aims to address this oversight by identifying the key issues of corporate social responsibility inherent in water management in the sport sector and suggesting a research agenda. This research paper will present a model of water use in sport in the Australian context, and suggest research methods to further develop an understanding of sustainable water management policy, governance, and stakeholder management in the sport industry.

Keywords: corporate social responsibility; CSR; water management; natural resources; stakeholder management; water sports; Australia; management policies; governance; stakeholders; Geelong; recreation; recreational facilities; sport management; sport marketing; stewardship; sustainability; sustainable development.

DOI: 10.1504/IJSMM.2011.043616

International Journal of Sport Management and Marketing, 2011 Vol.10 No.1/2, pp.142 - 160

Received: 20 Aug 2010
Accepted: 10 Aug 2011
Published online: 21 Feb 2015 *

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