Title: Recycling intentions among youth baseball spectators

Authors: Brian P. McCullough; George B. Cunningham

Addresses: Bowling Green State University, 1001 E. Wooster Street, C119 Eppler Center, Bowling Green, OH 43403, USA. ' Texas A&M University, 4243 TAMU, College Station, TX 77843-4243, USA

Abstract: In drawing from the theory of planned behaviour, the purpose of this research project was to examine factors that influence sport spectators| intentions to recycle plastic bottles. In Study 1 (n = 144 students), the authors developed and provided validity evidence for a questionnaire measuring recycling behaviour. In Study 2, data were collected from adult spectators (n = 129) who were attending a weekend-long youth baseball tournament. Results point to the importance of subjective norms and other spectators| recycling expectations. In all, the model explained 30% of the variance in recycling intentions. Implications for theory and policy development are discussed.

Keywords: theory of planned behaviour; youth; young people; sporting events; sport spectators; plastic bottles; validity evidence; recycling behaviour; adults; youth tournaments; baseball tournaments; subjective norms; recycling expectations; university students; USA; United States; sport management; stewardship; sustainability; sustainable development.

DOI: 10.1504/IJSMM.2011.043618

International Journal of Sport Management and Marketing, 2011 Vol.10 No.1/2, pp.104 - 120

Received: 21 Jun 2010
Accepted: 10 Aug 2011
Published online: 21 Feb 2015 *

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