Title: Leveraging tangible and intangible assets by using a possible firm competitiveness index

Authors: Mihaela Herciu; Claudia Ogrean; Lucian Belascu

Addresses: Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Dumbravii Street, 17, Sibiu, 550324, Romania. ' Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Dumbravii Street, 17, Sibiu, 550324, Romania. ' Faculty of Economic Sciences, Lucian Blaga University of Sibiu, Dumbravii Street, 17, Sibiu, 550324, Romania

Abstract: More and more, in order to achieve global competitiveness, firms need to develop and apply unique and dynamic competitiveness models. With this paper, we propose an index that measures firm competitiveness by taking into consideration some tangible and intangible assets. This index demonstrates the fact that a firm is highly competitive as long as its managers are able to mix the tangible and intangible assets in the most effective and efficient manner; therefore, a firm can get the same score of competitiveness by using different combinations of assets and by giving different importance coefficients to the tangible and intangible assets.

Keywords: tangible assets; intangible assets; firm competitiveness index; FCI.

DOI: 10.1504/GBER.2012.044480

Global Business and Economics Review, 2012 Vol.14 No.1/2, pp.115 - 124

Published online: 29 Jul 2014 *

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