Title: APC matrix: a framework for platform strategy

Authors: Chyan Yang, Hong-Shiang Jiang

Addresses: Institute of Business and Management, National Chiao Tung University, 4F, No. 114, Section 1, Chung Hsiao W. Road, Taipei, Taiwan. ' Institute of Business and Management, National Chiao Tung University, 4F, No. 114, Section 1, Chung Hsiao W. Road, Taipei, Taiwan

Abstract: The paper adopts a dynamic view to analyse the elements of a platform strategy and then presents a management framework to integrate the perspectives of positioning navigation, competencies push, and acquisitions support into the applications-platforms-competencies (APC) matrix. The integration method suggested here is the APC matrix that can let readers easily capture the market dynamics, platform dynamics, and competence dynamics simultaneously, and then quickly decide which action modes to choose in which settings. The paper defines approaches to market applications, platforms, and competencies, and presents implications of platform management from this framework.

Keywords: acquisition; competency; platform strategy; product platform; strategic management; technology management.

DOI: 10.1504/IJMTM.2004.004504

International Journal of Manufacturing Technology and Management, 2004 Vol.6 No.1/2, pp.9 - 24

Published online: 10 May 2004 *

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