Title: E-grocery in India: a comparison with UK

Authors: Kaushik V. Pandya; Jagadish Vallabhaneni; Christopher Seow

Addresses: Strathclyde Graduate Business School, 199 Cathedral Street, Glasgow, G4 0QU, UK ' Strathclyde Graduate Business School, 199 Cathedral Street, Glasgow, G4 0QU, UK ' University of East London, University Way, Docklands Campus, London, E16 2RD, UK

Abstract: India has experienced huge progress of internet usage in the last decade. However, the progress has mostly been limited to business usage. Research has been undertaken in many aspects of e-business (Routray and Mishra, 2009) and e-tailing, but not in how a developing country looks to develop e-grocery. Thus, research is needed into how a BRIC country, India, is adopting e-tailing. The main aim of this research was to examine the reasons for the success of the e-grocery market in UK and thereby investigate the feasibility of implementing similar strategies in India. To meet the aim of this research, both qualitative and quantitative methods were used to collect data. Analysis was carried out by comparing both the responses. From this analysis, inferences were made about the feasibility of implementing grocery e-tailing. India is ripe for the full-blown experience of e-tailing. However, it needs growth in the usage of debit/credit cards, banking facility, etc. and a change in social behaviour.

Keywords: BRIC; Brazil; Russia; Russian Federation; India; China; customer behaviour; electronic business; e-business; electronic grocery; e-grocery; e-tailing; electronic retailing; e-retailing; internet; world wide web; SWOT analysis; strengths weaknesses opportunities threats; social behaviour; trust; UK; United Kingdom; developing countries; business strategies; debit cards; credit cards; banking facilities; banks; Indian culture; business management.

DOI: 10.1504/IJICBM.2012.046623

International Journal of Indian Culture and Business Management, 2012 Vol.5 No.3, pp.233 - 258

Published online: 20 Dec 2014 *

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