Title: Identifying drivers for adoption intention in RFID service

Authors: Chia-Chen Chen

Addresses: Department of Information Management, Tunghai University, Taichung City, Taiwan, No. 181, Sec. 3, Taichung Port Rd., Taichung City 40704, Taiwan, R.O.C

Abstract: Due to the rapid growth of wireless networks and mobile technologies, Radio Frequency Identification (RFID) has become a practical and intelligent device in our daily life. This research investigated the degree of satisfaction and the usage intention of RFID users. The results indicate the aesthetic experience appears to have the strongest significant total effect on usage intentions. The empirical results show the different perspectives in prior researches where users are willing to adopt a new technology based on their internal cognitive value and not only because the product is useful or easy-to-use.

Keywords: mobile services; m-services; adoption intention; radio frequency identification; RFID; customer satisfaction; usage intention; aesthetics; new technology; technology adoption; internal cognitive value; product usefulness; product ease of use.

DOI: 10.1504/IJMC.2012.048110

International Journal of Mobile Communications, 2012 Vol.10 No.3, pp.231 - 247

Published online: 22 Jul 2012 *

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