Title: Strategic group analysis of the flexible display industry using patent value depreciation model

Authors: Ying-Chyi Chou; Chia-Han Yang; Chi-Wen Pao

Addresses: Department of Business Administration, Tunghai University, No. 181, Taichung-kang Road, Sec. 3, Taichung 40704, Taiwan ' Institute of Creative Industries Design, National Cheng Kung University, No.1, University Road, Tainan City 701, Taiwan ' Department of Business Administration, Tunghai University, No. 181, Taichung-kang Road, Sec. 3, Taichung 40704, Taiwan

Abstract: This research aims to propose a technological strategic group for the OLED flexible display industry based on the patent value of material, process and equipment technologies using a patent value depreciation model. Six companies were selected as research targets and the technological life cycle was analysed using patent information to calculate the technology intensity factor and patent value depreciation factor. The results reveal that six selected companies can be divided into three strategic groups based on their adjusted patent value in three OLED technologies, respectively. Different technological strategies are also suggested in each group depending upon the corresponding technological capabilities and patent portfolio.

Keywords: technology intensity; patent value depreciation; strategic groups; flexible display industry; technological life cycle; OLED technologies; technology strategies; technological capabilities.

DOI: 10.1504/IJTTC.2012.052419

International Journal of Technology Transfer and Commercialisation, 2012 Vol.11 No.3/4, pp.247 - 270

Received: 15 May 2012
Accepted: 07 Aug 2012
Published online: 21 Nov 2014 *

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