Title: Strategic myopia: the case of MNC entry into LDCs

Authors: Matthew John Craig Walley

Addresses: Department of Management, University of Canterbury, Private Bag 4800, Christchurch, New Zealand

Abstract: This paper discusses several episodes where First-World paradigms have been applied to strategic investments in emerging markets within LDCs. It is suggested that inappropriate business paradigms, coupled to an ideological myopia, are the root causes of many failed internationalisation projects.

Keywords: paradigms; internationalisation; emerging markets; multinationals; multinational corporations; less developed countries; entrepreneurship; entrepreneurs; strategy.

DOI: 10.1504/IJEIM.2004.005753

International Journal of Entrepreneurship and Innovation Management, 2004 Vol.4 No.5, pp.450 - 457

Published online: 30 Nov 2004 *

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