Title: Mobile commerce: its market analyses

Authors: Ling Bai, David C. Chou, David C. Yen, Binshan Lin

Addresses: Department of Decision Sciences and MIS, Miami University, Oxford, OH 45056, USA. ' Department of Computer Information Systems, Eastern Michigan University, Ypsilanti, MI 48197, USA. ' Department of Decision Sciences and MIS, Miami University, Oxford, OH 45056, USA. ' Department of Management and Marketing, College of Business Administration, Louisiana State University in Shreveport, Shreveport, LA 71115, USA

Abstract: As mobile telephones begin to incorporate web browser functionality, consumers are poised to take advantage of ||virtual|| storefronts. These web-enabled mobile devices allow m-commerce to be conducted anytime and anywhere. Mobile commerce offers a platform for unprecedented penetration of the internet. This paper identifies the differences between e-commerce and m-commerce, the key attributes in developing m-commerce, the driving and impeding forces of m-commerce, and current penetration and future development in m-commerce market.

Keywords: mobile commerce; m-commerce; Value Added Services; VAS; Wireless Application Protocol; WAP; market analysis; mobile communications; web-enabled mobile devices; virtual storefronts; e-commerce; electronic commerce.

DOI: 10.1504/IJMC.2005.005875

International Journal of Mobile Communications, 2005 Vol.3 No.1, pp.66 - 81

Published online: 23 Dec 2004 *

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