Title: Competitive and successful strategic planning: the key issues
Authors: F. Baur
Addresses: Chairman of the Board of Directors, Zahnradfabrik Friedrichshafen AG, D-7990 Friedrichshafen, Germany
Abstract: Strategic planning is the process of logical and rational consideration of the ways of improving the business of an enterprise. In so doing emotional values, and events which happen due to very pragmatic actions from all sides, also have to be taken into account. This article outlines productivity improvements needed in market access/marketing, manufacturing, innovation, resources and human behaviour.
Keywords: productivity; strategic planning; vehicle marketing.
International Journal of Vehicle Design, 1985 Vol.6 No.4/5, pp.405 - 407
Published online: 25 May 2014 *
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