Title: Designing cars with 'you' in mind: the hidden source of customer satisfaction
Authors: Ryuhei Narita
Addresses: President, Nissan Research & Development Inc., 39001 Sunrise Drive, P.O. Box 9200, Farmington Hills, MI 48333-9200, USA
Abstract: This paper is the text of a conference speech given by the author in which he discusses the role of R&D in meeting customer satisfaction.
Keywords: customer satisfaction; globalisation; interfaces; localisation; vehicle design; automotive design; automobile industry; R&D; research and development.
International Journal of Vehicle Design, 1994 Vol.15 No.1/2, pp.181 - 188
Published online: 28 May 2014 *
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