Title: Rethinking organisational goals in the context of Indian ethos

Authors: Lakshmaiah Botla; Harigopal Kondur

Addresses: Institute of Advanced Management Education and Entrepreneurship (IAMEE), Ksheerasagar (V), Mulugu Mandal, Next to Bio-Technology Park, Greater Hyderabad, Andhra Pradesh 502279, India ' Institute of Advanced Management Education and Entrepreneurship (IAMEE), Ksheerasagar (V), Mulugu Mandal, Next to Bio-Technology Park, Greater Hyderabad, Andhra Pradesh 502279, India

Abstract: The present organisational goals are examined and evaluated from the perspective of Indian ethos to distinguish organisational goals into causal goals and outcome goals. If organisational strategy focuses on consequences rather than on causes the true potential of an organisation may not be actualised hence, rethinking organisational goals makes an attempt to uncover organisational causal goals so as to focus organisational energy at the strategic points. The strategic points of organisational causal goals are also identified as the intersection points of individual goals and societal goals and that provides the conceptualisation of the organisation from human-perspective to propose four organisational causal goals as knowledge management, competitiveness, corporate entrepreneurship and socio technical systems. These organisational causal goals are interpreted as human goals-based theory of the firm.

Keywords: organisational goals; Indian ethos; theory of the firm; causal goals; outcome goals; knowledge management; competitiveness; corporate entrepreneurship; sociotechnical systems; India.

DOI: 10.1504/IJICBM.2014.062480

International Journal of Indian Culture and Business Management, 2014 Vol.8 No.4, pp.442 - 458

Received: 22 Aug 2012
Accepted: 17 Dec 2012
Published online: 24 Jul 2014 *

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