Title: Vietnamese privacy concerns and security in using online social networks

Authors: Narumon Sriratanaviriyakul; Mathews Nkhoma; Anna Lyza Felipe; Thanh Kim Cao; Quyen Ha Tran

Addresses: RMIT University Vietnam, 702 Nguyen Van Linh Boulevard, District 7, Ho Chi Minh City, Vietnam ' RMIT University Vietnam, 702 Nguyen Van Linh Boulevard, District 7, Ho Chi Minh City, Vietnam ' RMIT University Vietnam, 702 Nguyen Van Linh Boulevard, District 7, Ho Chi Minh City, Vietnam ' RMIT University Vietnam, 702 Nguyen Van Linh Boulevard, District 7, Ho Chi Minh City, Vietnam ' University of Economics HCMC Vietnam, 59C Nguyen Dinh Chieu Street, Ward 6, District 3, Ho Chi Minh City, Vietnam

Abstract: According to a report by Vietnam Network Information Center (VNNIC) on Vietnam internet resources in 2012, the number of internet users in Vietnam had increased by 15 times compared to 2000. As a result of increased internet usage, 35.49% of the Vietnamese population had a 53% chance of encountering online threats without even knowing it. The purpose of this research is to investigate the relationship and influence of security and privacy issues on internet users trust, and their intention to participate in a safe online community in order to provide preliminary insights for building a safer online social network (OSN) landscape in Vietnam by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings show that 'privacy' correlates with 'security' but these two variables do not have a significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.

Keywords: online social networks; OSNs; privacy concerns; security; user trust; intention to use; electronic security; Vietnam; internet users; structural equation modelling; SEM; social networking.

DOI: 10.1504/IJESDF.2014.065740

International Journal of Electronic Security and Digital Forensics, 2014 Vol.6 No.4, pp.306 - 318

Received: 17 May 2014
Accepted: 23 Jul 2014
Published online: 26 Nov 2014 *

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