Title: A conceptual model in predicting internet banking adoption

Authors: Irfan Bashir; C. Madhavaiah

Addresses: Department of Management, Pondicherry University – Karaikal Campus, Karaikal – 609 605, Puducherry UT, India ' Department of Management, Pondicherry University – Karaikal Campus, Karaikal – 609 605, Puducherry UT, India

Abstract: This study presents a holistic review of research grounded on technology acceptance model (TAM) in the context of internet banking services (IBS). The review concludes that research on individual internet banking adoption research is mature and constitutes a sound theoretical body of individual adoption and usage nonetheless, the research on IBS is in an inconclusive stage regarding the approaches of attitudinal and cultural beliefs that influence individual adoption of IBS. This paper introduces an integrated conceptual model for internet banking adoption, which has universal applicability.

Keywords: technology acceptance model; TAM; technology adoption; culture; attitudes; internet banking services; IBS; conceptual modelling; e-banking; electronic banking; online banking.

DOI: 10.1504/IJQRS.2014.065790

International Journal of Qualitative Research in Services, 2014 Vol.1 No.4, pp.321 - 342

Received: 08 Jan 2014
Accepted: 14 May 2014
Published online: 28 Nov 2014 *

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