Title: Uni-economics: impact of sunspot on human behaviour and strategic business alliances

Authors: Samuel K.M. Ho

Addresses: SYS University, China; Said Business School, Oxford University, UK

Abstract: Historically, the study of the world's economy was classified into micro-economics and macro-economics. Perhaps, contemporary economists should learn from the 'astronomists' about the universe which we are part of. Let us name this as 'Uni-economics'. Many scientists have found that sunspots affect human behaviour. Some research findings even relate the 11-year periodic cycle to war and peace of mankind. It is also widely-known in the medical profession that sunspot radiation actually affects the physiology of our human body. With all these evidence in mind, the aim of this exploratory research paper is to investigate how sunspot activities can affect the strategic decision sentiment in the business world. More important is how organisations can make use of the trade-wind and avoid the counter-wind from the Uni-economics phenomena for their strategic business alliance development.

Keywords: sunspots; financial tsunami; uni-economics; human behaviour; strategic business alliances; SBAs; sustainable development; sustainability; strategic alliances; sunspot radiation; strategic decision making; sunspot activity.

DOI: 10.1504/IJSBA.2015.069308

International Journal of Strategic Business Alliances, 2015 Vol.4 No.1, pp.24 - 38

Received: 12 May 2014
Accepted: 23 Sep 2014
Published online: 10 May 2015 *

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