Title: The ethnic Croatian consumers' country of origin decisions

Authors: Claudio Vignali, Zeliko Bunic, Tihomir Vranesevic

Addresses: Tourism, Hospitality and Events School, Leeds Metropolitan University, Civic Quarter, Leeds LS1 3HE, UK. ' Tourism, Hospitality and Events School, Leeds Metropolitan University, Civic Quarter, Leeds LS1 3HE, UK. ' Graduate School of Business and Economics, The University of Zagreb, Zagreb, Croatia

Abstract: The country of origin (COO) image, which is directly communicated to the consumer through the phrase ||made in|| since a decade, is attracting the attention of scientists and marketers around the world. Country of origin image is multidimensional and a completive concept, and it could be defined as one of the extrinsic cues of the product (or service), which is a result of different influences in the interrelationship between country of origin and country of import, i.e., the consumers. Due to the geographical position and tradition, Croatian jeans consumers mostly buy jeans made in the European Union and Croatia, but at the same time, because of the intensive globalisation process, jeans made in Asia and Eastern Europe, are more and more easily available in the Croatian jeans market.

Keywords: country of origin; textiles; apparel industry; garment industry; clothing industry; jeans; European Union; Croatia; ethics; sweatshop.

DOI: 10.1504/IJESB.2005.006970

International Journal of Entrepreneurship and Small Business, 2005 Vol.2 No.3, pp.283 - 298

Published online: 29 Apr 2005 *

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