Title: Perspectives on SMEs and the entrepreneurial marketing of intellectual property

Authors: Michel R.M. Rod; Stanley J. Paliwoda

Addresses: Sprott School of Business, Carleton University, 1125 Colonel By Drive, Ottawa, ON K1S 5B6, Canada ' University of Strathclyde Business School, Strathclyde University, 16 Richmond Street, Glasgow G1 1XQ, Scotland, UK

Abstract: Of all the challenges which face business, the discovery, exploitation, retention and protection of intellectual property have been identified as the most serious within the context of small high technology firms and restricting our scope to technology-related intellectual property (IP), the marketing competencies necessary for successful IP marketing are examined. Following a review of the relevant literature, the question that arises is whether mainstream marketing principles are sufficient to service the needs of technology enabled but resource limited SMEs or whether the adoption of entrepreneurial marketing is more appropriate?

Keywords: intellectual property; technology-related IP; patents; entrepreneurial marketing; marketing technology; small and medium-sized enterprises; SMEs; high technology; high tech firms; marketing competencies; entrepreneurship.

DOI: 10.1504/IJEIM.2015.069953

International Journal of Entrepreneurship and Innovation Management, 2015 Vol.19 No.3/4, pp.147 - 162

Accepted: 31 Oct 2014
Published online: 16 Jun 2015 *

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