Title: Effect of drivers' risk perception on safe driving attitude

Authors: Tika Ram; Khem Chand

Addresses: Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India ' Haryana School of Business, Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India

Abstract: The study is based on a sample of 500 drivers taken from Rohtak district of Haryana in India. The four constructs viz. Traffic Rules (TR), Driving Responsibility (DR), Non-Driving Activities (NDA) and Risk Perception (RP) of study are defined by 21 items of the questionnaire. Structural equation modelling has been used to analyse the data. The results of the study indicate that there is significant effect of risk perception on drivers' attitude regarding NDA, driving responsibility and traffic rules. Traffic rules significantly directly and indirectly impact NDA. Driving responsibility and NDA are directly influenced by traffic rules. Driving responsibility directly affects NDA. Statistical properties are satisfactory to examine the effect of drivers' risk perception on safe driving attitude. The results of the study suggest that the state transport departments' focus on the risk perception of road accidents in driving training program can help in modifying drivers' attitude regarding safe driving.

Keywords: non-driving activities; traffic rules; driving responsibility; risk perception; road transport; safe driving attitudes; driving training program; structural equation modelling; statistical properties; India; driver perceptions; driving risks; structural equation modelling; SEM; road accidents; vehicle safety.

DOI: 10.1504/IJVS.2015.070773

International Journal of Vehicle Safety, 2015 Vol.8 No.3, pp.218 - 232

Received: 01 Oct 2014
Accepted: 10 Feb 2015
Published online: 24 Jul 2015 *

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