Title: An examination on RFID innovation diffusions in Chinese public intelligent transportation services

Authors: Yuan Liu; Yang Yang; June Wei; Xiaoyi Wang

Addresses: School of Management, Zhejiang University, Hangzhou 310058, China ' School of Management, Zhejiang University, Hangzhou 310058, China ' College of Business, The University of West Florida, 11000 University Parkway, Pensacola, FL 32514, USA ' School of Management, Zhejiang University, Hangzhou 310058, China

Abstract: Radio frequency identification (RFID) has been widely used in not only industries but also public services. As a typical application of RFID, the electronic toll collection (ETC) has great contributes to public transportation services, especially in the developing countries. This study developed a research model based on innovation diffusion theory to identify critical factors impacting the RFID adoption intention in public services. Specifically, it investigated the correlations of perceived characteristics of innovation (PCI), communication channels and government polices with adoption intentions. In total, 180 valid survey datasets of ETC users in China were obtained. The partial least squares structural equation modelling (SEM) was used to analyse the model. The results indicated that the PCI were significant in impacting RFID adoptions. Communication channels had a strong influence on people's perceived relative advantages. A moderate effect of government policies was also found. The theoretical and practical implications were presented later.

Keywords: radio frequency identification; RFID; electronic toll collection; ETC; adoption intention; public services; innovation diffusion; China; public transport; intelligent transport services; ITS; partial least squares; PLS; structural equation modelling; SEM; perceived innovation characteristics; communication channels; government polices.

DOI: 10.1504/IJMC.2015.070971

International Journal of Mobile Communications, 2015 Vol.13 No.5, pp.549 - 566

Received: 16 Oct 2014
Accepted: 07 Jan 2015
Published online: 04 Aug 2015 *

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