Title: Factors influence consumers' adoption of mobile payment devices in Qatar

Authors: Abeer Musa; Habib Ullah Khan; Khaled A. AlShare

Addresses: College of Engineering, Qatar University, P.O. Box 2713, Doha, Qatar ' Department of Accounting & Information Systems, College of Business & Economics, Qatar University, P.O. Box 2713, Doha, Qatar ' Department of Accounting & Information Systems, College of Business & Economics, Qatar University, P.O. Box 2713, Doha, Qatar

Abstract: This research examines the factors that influence the customers' intention in adapting Mobile Payment Device (MPD) technology in an emerging economy (Qatar). Unified Theory of Acceptance and Use of Technology Model (UTAUT) is employed as the basis for the proposed research model. A questionnaire survey is used as a tool to collect the data. Research results reveal that performance expectancy, social influence, and perceived information security have direct significant effects on consumer's behavioural intention to adapt the MPD. It is also found that effort expectancy has indirect effect on intention through performance expectancy. Demographic factors such as gender, age, and self-reported knowledge about MPD moderate the relationship between behavioural intention to adopt MPD and the predicting variables. Implications for practitioners and researchers are discussed.

Keywords: mobile commerce; m-commerce; m-payment; mobile payment devices; technology adoption; customer intentions; influencing factors; emerging economies; Qatar; technology acceptance; UTAUT; consumer behaviour; behavioural intention; social influence; perceived information security; effort expectancy; performance expectancy; demographics; gender; age; self-reported knowledge.

DOI: 10.1504/IJMC.2015.072100

International Journal of Mobile Communications, 2015 Vol.13 No.6, pp.670 - 689

Received: 12 May 2014
Accepted: 05 Jan 2015
Published online: 30 Sep 2015 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article