Title: Creative industry internationalisation: the impact of regulative, normative and cognitive institutions in developed and developing economies

Authors: Caio Giusti Bianchi; Felipe Mendes Borini; Mario Henrique Ogasavara

Addresses: ESPM, Postgraduate Program in International Management, Rua Dr. Álvaro Alvim, 123, Bloco C, Sala 402, São Paulo, SP 04018-010, Brazil ' ESPM, Postgraduate Program in International Management, Rua Dr. Álvaro Alvim, 123, Bloco C, Sala 402, São Paulo, SP 04018-010, Brazil ' ESPM, Postgraduate Program in International Management, Rua Dr. Álvaro Alvim, 123, Bloco C, Sala 402, São Paulo, SP 04018-010, Brazil

Abstract: This study aims at understanding the institutional factors that influence creative services exports in developed and developing economies. By understanding this impact, we intend to contribute to the literature as it has shown a lack of studies of creative industries' internationalisation based on institution approach. A multiple linear regression with 55 countries was made focusing on the extent to which regulatory, normative and cognitive institutions affect creative services exports. The findings show that normative and cognitive institutions are relevant and foster creative industry internationalisation and that each type of institution affects differently developed and developing economies.

Keywords: creative industry; institutional environment; exports; developing economies; international management; internationalisation; creative services; cognitive institutions; normative institutions; regulatory institutions.

DOI: 10.1504/JGBA.2015.074031

Journal for Global Business Advancement, 2015 Vol.8 No.4, pp.451 - 468

Received: 16 Sep 2014
Accepted: 21 Jun 2015
Published online: 03 Jan 2016 *

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