Title: Strategic management of the new product development process

Authors: Fabio De Felice; Antonella Petrillo

Addresses: University of Cassino and Southern Lazio, Via G. Di Biasio, 43 – 03043 Cassino (FR), Italy ' University of Naples 'Parthenope', Centro Direzionale, Isola C4 – 80143 Napoli (NA), Italy

Abstract: A successful organisation recognises that when an effective strategy is properly implemented, it will result in a sustainable competitive advantage. But when you examine the formulation of an organisational strategy, you quickly realise that strategy is really about choice. In this context project risk management based on analytical hierarchy process (AHP) approach is a systematic process of identifying, analysing and responding to risks manage. This paper presents the AHP as a potential decision making method in the project risk management field. The final aim of our work is to define a model for evaluating the performance of product development in order to measure their achievement and activate pathways for improvement.

Keywords: project risk management; decision support systems; DSS; analytical hierarchy process; AHP; competitive advantage; strategic management; new product development; NPD; project management.

DOI: 10.1504/IJSCOM.2016.076436

International Journal of Service and Computing Oriented Manufacturing, 2016 Vol.2 No.2, pp.124 - 137

Received: 20 Jan 2015
Accepted: 14 Jan 2016
Published online: 06 May 2016 *

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