Title: Sustained competitive advantage through green supply chain management practices: a natural-resource-based view approach

Authors: Erlinda N. Yunus; Michael D. Michalisin

Addresses: PPM School of Management, Jl. Menteng Raya 9, Jakarta 10340, Indonesia ' Pennsylvania State University, Worthington Scranton, Business Building, Office 117, 120 Ridge View Drive, Dunmore, PA 18512, USA

Abstract: Recently, as the deterioration of the environment escalates due to the impact of firms' activities, stakeholders begin to put pressures on firms to conduct a more environmentally friendly behaviour. There is a growing pressure for firms to integrate more environmentally sound practices into their supply chain activities. Using the logic embodied in the natural-resource-based view (NRBV) of the firm, this paper identifies the types of key resources and capabilities underlying green supply chain management (GSCM) practices for implementing pollution prevention, product stewardship, and sustainable development strategies and then demonstrates why they are capable of possessing the characteristics of strategic assets and distinctive competencies, respectively, and thus sources of sustainable competitive advantage.

Keywords: natural RBV; resource-based view; NRBV; green SCM; supply chain management; GSCM; competitive advantage; pollution prevention; product stewardship; sustainable development; strategic assets; distinctive competencies; sustainability.

DOI: 10.1504/IJSOM.2016.078890

International Journal of Services and Operations Management, 2016 Vol.25 No.2, pp.135 - 154

Received: 18 Oct 2014
Accepted: 17 Dec 2014
Published online: 04 Sep 2016 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article